This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister. Listening carefully, as we always preach, we are […]
Read More »I was invited to speak about Designing Products & Propositions for the Youth Market by Luke Mitchell of Reach Students at “Youth Marketing Stategy 2011”. There was an interesting mix of speakers covering the youth market from a number of different perspectives; ranging from insights, marketing and creative agencies, community management and viral marketing to universities and graduate recruiters. This […]
Read More »Last week I went to App Circus in London, sponsored by Nuance (@AlexCraxton was there) and BlueVia (@jamesparton and @bookmeister), to hear developers pitch their Apps for the chance to win a slot to be nominated for the 2012 Mobile Premier Awards at Mobile World Congress 2012. I have seen many Apps pitched and it always bemuses me […]
Read More »I was invited by Dr Jamie Brassett, Innovation Management MA Course Director at Central St Martins to join a panel all about Social Innovation. I was joined on the panel by Professor Lorraine Gamman and Kate Oakley PhD. At this point, I also want to add my LLB letters to my name! It was the inaugural […]
Read More »I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it! “…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the […]
Read More »This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market.  Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]
Read More »This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market. Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]
Read More »Featuring Jemima Kiss from The Guardian; Chris Jenkins, Inma Martinez from Stradbrooke and Chris from Gracenote.
Read More »Here is “The Really Mobile Project” interview with 4 of the 6 teen panelists from the youth insights session that I put together for Heroes of the Mobile Screen Conference. I am delighted that the session was so well received and that it met my objectives of providing an insightful and entertaining experience for the […]
Read More »This interview was carried out for Heroes of the Mobile Screen (HOTMS) Conference December 09 by Peggy Ann Salz. I talk about how and why I bring young people and business together. So, if you prefer to listen rather than read – click here, or go here http://bit.ly/5HO0cq, scroll down and sit back!
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