Co-Creation: Involve Youth in The Process

I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it!

“…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the target market into the idea generation and message shaping? Julia thinks so. We find out more about how co-creating innovation with youth is not only possible but vital to product relevance.

Watch the video to answer these questions:

* How can large organizations conduct better youth insights?
* How should you build youth panels for companies or conferences?
* What are the business benefits of involving youth in product development?…”

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Tags: brands, classroom digital innovation, digital youth project, education, linkedin, Momolo, product development, work related learning, Youth Enterprise, youth products

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Categories Digital Youth Project, My Stories

Julia Shalet, Product Doctor

My story: I joined Mercury just in time for the launch of One2One in 1993, creating a role for myself as the customers’ trouble-shooter. I left mobile operator land in 2005, having managed every consumer product during my time there and having taken T-Mobile to number 1 in the market for picture messaging.

On a mission to address the lack of grassroots qualitative user involvement in product development, I created a co-development model that I ran in classrooms, creating learning experiences for young people around work related learning and enterprise skills. I used real case studies from my clients who I was helping with their new product development.

I then took a role as Director of Product & User Insights at Weeworld, one of my clients, who were one of the first VC funded avatar sites. After 3.5 years, I had increased users from 1 to 21 million and was generating $500k per month from virtual goods within a virtual economy and a suite of mobile products. Throughout, I continued developing ways to involve the user in the definition of the product roadmap and features.

In 2009 I returned to my independent work and founded the Digital Youth Project, delivering a new concept in Travelling Teen Panels for conferences and continuing my work with clients in the youth space. I also found and directed a project for Space Makers at Brixton Village, and successfully brought a failing 1930s market back to its former glory.

Keen to continue to fill the user engagement gap within my general product consultancy in the digital product development space, I launched myself as “Product Doctor” in 2010. This reflects my work for clients across all demographics and in all aspects of improving the product. I hope you find my Case Studies and Blog Posts insightful and entertaining. Do also drop by the Media section to see some of the Press I have attracted. Thanks for visiting!

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Julia Shalet, Product Doctor

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