Can you afford to waste time and money building new products and services that people don’t use? Think you may need to pivot?
Here are the courses of action you can take:
Prescription 1: Cultivate a user centred approach within your teams. I have developed a unique course of interactive, practical, lively workshops that will up-skill your teams to engage with users throughout the product development process. They will learn when to test what, with whom, and how, using their own case studies.
Prescription 2: Start a course of regular live user panels, recruited against your target segment criteria, in the comfort of your own office.
Prescription 3: Take the pain away immediately. I can design and run user research sessions on your behalf and help find your remedy.